EMPREENDEDORISMO NA ENFERMAGEM EM ESTOMATERAPIA: ASPECTOS POTENCIALIZADORES DE ATUAÇÃO NO MERCADO DE TRABALHO

Livia Nunes Rodrigues Leme; Norma Valéria Dantas de Oliveira  Souza; Anabela de Sousa Salgueiro  Oliveira; Vanessa Cristina Maurício; Adriana Bispo Alvarez; Carolina Cabral Pereira da Costa; Samira Silva Santos Santos Soares; Farias Chagas

Authors

Livia Nunes Rodrigues Leme Universidade do Estado do Rio de Janeiro – Rio de Janeiro (RJ), Brazil. https://orcid.org/0000-0002-7157-7953
Norma Valéria Dantas de Oliveira Souza Universidade do Estado do Rio de Janeiro – Rio de Janeiro (RJ), Brazil. https://orcid.org/0000-0002-2936-3468
Anabela de Sousa Salgueiro Oliveira Escola Superior de Enfermagem de Coimbra – Coimbra, Portugal.
Vanessa Cristina Maurício Instituto Nacional de Traumatologia e Ortopedia – Rio de Janeiro (RJ), Brazil. https://orcid.org/0000-0003-4973-4788
Adriana Bispo Alvarez Universidade Federal do Rio de Janeiro – Instituto de Enfermagem do Centro Multidisciplinar – Macaé (RJ), Brazil. https://orcid.org/0000-0001-6761-9025
Carolina Cabral Pereira da Costa Universidade do Estado do Rio de Janeiro – Rio de Janeiro (RJ), Brazil. https://orcid.org/0000-0002-0365-7580
Samira Silva Santos Santos Soares Universidade do Estado do Rio de Janeiro – Rio de Janeiro (RJ), Brazil. https://orcid.org/0000-0001-9133-7044
Farias Chagas Universidade Nove de Julho – São Paulo (SP), Brazil. https://orcid.org/0000-0002-2999-9140

Abstract

Objective: To analyze the potentiating aspects of entrepreneurial activities described by stomal therapist nurses. Method: Qualitative, descriptive-exploratory study, carried out through semi-structured interviews, between January and April 2020, with 26 enterprising stoma therapists, supported by the non-probabilistic technique known as snowball. The collected data were fully transcribed and subsequently treated, applying the thematic content analysis technique. Results: Topics that pervaded the perception of entrepreneurship potential in stomatherapy were related, such as market demand and the vast entrepreneurial field of the specialty; clinical experience; the importance of indication by other patients and professionals; the influence of social media and the feeling of satisfaction with the development of the work activity. Conclusion: The analysis of the data allowed us to conclude that the cited potentiators may be a reflection of the reduced supply of specialized public services to the population, expanding the search for such specialists in a particular way, both by referring other patients and professionals and by searching through the social media, which expands the fields of action of the stoma therapist and can bring more satisfaction with their work as specialists.

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